19 Years and Going Strong: SelectBlinds Celebrates Another Birthday!

We’re 19 now! And our relationship with our customers is stronger than ever.

We were thrilled recently to celebrate our 19th birthday in August!

Since our inception in 2003, when our dynamic founder, Rick Steele launched our company, it’s been quite a ride! Several years ago, Rick was on the hunt for blackout shades for his daughter to help her sleep better when he discovered only hassle and high costs in his search to find custom window treatments. He decided to create a company for people like himself who like to DIY-design their homes, and are in need of customized solutions. SelectBlinds.com (back then we were known as “Select Shops”) was born. Since then, our dedicated Customer Care Team has served well over 9 million happy customers (that’s a lot of windows covered!) as a proud Arizona-based company, with nearly 200 employees.

We couldn’t do any of this without such an amazing team, that offers one-on-one assistance and guidance to help make our customers’ journey as seamless as possible. Together, we’re bound and determined to make the world a better place. One window at a time. Our relationship with our customers is stronger than ever, and we’ve never been more excited to help people with their window covering and interior design project needs.

Trust us. You’ll love shopping with SelectBlinds! See what our customers have to say about us in their own words

In the spirit of bragging about ourselves (just a little bit), here are some more stories, landmarks, and information about our company that we like to share to help you get to know us a little better.

Related: Why SelectBlinds.com beats out Levelor

SELECTBLINDS.COM: Custom-Crafted, Not Pre-Fabricated

All our custom solutions are carefully designed and crafted.

Since 2003, we’ve focused on one thing: making online custom window décor shopping as smooth as possible. We’ve helped millions of happy customers save tons of money by letting us help them become DIY designers! We’ve become window covering and interior design experts ourselves, and love nothing more than helping you turn your house into your dream home. 

We offer an expansive and diverse selection of quality hand-crafted window treatments (over 170 customizable, carefully crafted products, in over 1,800 different colors and patterns) that can add dimension and depth in your windows, and bring out the allure for any interior. All personalized to your unique needs and specifications. To sweeten the deal for you we offer free samples shipped free to your door, free shipping on all orders (up to 15 free shipped samples daily), plenty of helpful resources along your project’s journey (including free design consultation for any size project), and Kid-friendly options for all our products. We’ll help you find the perfect “blinds you’ll love.”

Speaking of free samples, did you know you can lock in any promo that catches your eye for up to 30 days by ordering samples that day? That way you have plenty of time to make up your mind without feeling rushed.

Related: Do New Window Treatments Really Add Value to Your Home?

SELECTBLINDS.COM: Our Mission Statement

“To create an exceptional customer experience that builds confidence with the most diverse selection and helpful resources.”


“Empower people to create spaces they can be proud of.”

We love helping our customers save money by tapping into their inner DIY Diva.

SELECTBLINDS.COM: Sustainability & Top-Shelf Materials You Can Feel Good About

SelectBlinds.com window treatments are crafted with care. We ensure that the best quality materials go into crafting each individual product you buy. They’re not just long-lasting, they’re also easy to care for, so you can keep them looking crisp and new for as long as you own them. Customize and reframe your home with confidence to make it all yours. See below how we make our products. 


Our SelectBlinds CEO, Satya, spending some time coaching our A-team.

SelectBlinds realizes we are part of a larger community. From raising money for disaster relief, to Rick Steele personally running nearly 200 miles to collect shoes for kids in need, to donating our products to Habitat for Humanity to decorate the houses they build for families, to our employees donating their time to help charities like Feed My Starving Children, we do whatever we can to truly “show up” for our community at large.

Did You Know? 

SelectBlinds.com was the first window treatments company to make ALL of its products available with Kid-friendly cordless lift. A few years back we announced a “free cord cleats” initiative, for customers and non-customers alike. In turn, the company donated more than 82,000 window blind/shade cord cleats to families with children (Cord cleats are metal or plastic safety devices that attach to the inside of a window frame. They allow a user to wrap/tie down a loose window covering cord to prevent its being left dangling and accessible to children or pets).

SelectBlinds.com is also considered one of the pioneers in popularizing the use of online customer reviews as a marketing driver.

The SelectBlinds.com Guarantee

We offer you all the custom solutions you’ll need for your unique space and sense of style.

We stand behind the quality of all our products, and offer a free 3-year limited warranty on each one that we sell – with always the option to upgrade to a 3-year unlimited or a 5-year unlimited warranty. 

We also offer you with our F.I.T. Guarantee. If you happen to submit an incorrect measurement by mistake and your product doesn’t fit your window, your first replacement per order is on us!

We’re that certain you’re going to love our products, and that they’ll be a lovely addition to your home for a long time to come.

SELECTBLINDS.COM: The Talk of the Town

We’re proud to have been featured and highly acclaimed in many widely known publications and TV shows, including: 

See what David Ragan has to say about his experience installing his own SelectBlinds.com window coverings:

The SelectBlinds team takes an opportunity to unwind and bond over some friendly bowling.

DIY You’ll Love

In addition to our vast knowledge of interior design, we’re problem solvers first and foremost. We want you to have the most seamless experience possible throughout your home DIY projects, so we’ve created a library full of tutorials and guides to show you how to effectively measure your windows for the custom size you need, then install your beautiful new window treatments so you can enjoy them as quickly as possible. We also offer you a top-shelf group of specialists who are excited about helping you succeed, including our A-team of design consultants who are ready to assist you (for free!) with everything from quick questions to larger, more involved design projects.

SelectBlinds customer care is top-notch.
Meet our A-team of customer care!

Many Thanks to Our Customer Care Team, and to Each of Our Customers!

Thank you so much for 19 wonderful years! We’re looking forward to the next 19 years together!

Related: Ready for Fall Patio Season? Let us help you get started!

Turn Your House Into Your Dream Home

Nothing warms up an empty space like beautiful, quality window treatments. Bring your dream home to fruition, make it all yours, and save plenty in the process. DIY doesn’t have to mean “all by yourself.” We’ll be with you every step of the way.

A contemporary TV room with arch-topped windows.

Free Samples. Free Shipping. Free Design Consulting. Every Day.

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