Inspiring Decorator: Jena Roach


Her diaper genie may runneth over as it says on her IG bio, but so does her design genius. She likes funny (I mean, who describes themselves at three months pregnant as “letting it all hang out like the busted can of biscuits that I am?” LOL!), but Girlfriend has some serious style mojo going. Lover of shiplap and cheese fries, this pint-size (standing at “5′ zip”) purveyor of comfortable pizzazz has ideas you’ll definitely want to pin.

1. What inspired you to become a designer? What has your journey been like?

Design has always been a passion of mine. I was the kind of gal who dreamed about decorating her future house more than her wedding day. My need for creativity skyrocketed when I became a stay-at-home mom and desperately wanted an outlet for my passion for interior design and Craigslist scouring. My style has certainly transformed over the years, but it has been fun to hone in on my true aesthetic and discover what works for our lifestyle.



2. How would you describe your design aesthetic?

I love blending modern farmhouse style with touches of bohemian and glam. Old and new. Vintage and modern. Traditional and unexpected. Tangoing contrasting elements to create a beautiful yet simple space is so much fun! I am particularly drawn to rich woods, white and black accents, and warm textures.



3. What was your favorite project(s)? Why?

My laundry room makeover has been one of my favorite projects because my literal blood, sweat, and tears went into its transformation. I learned how to use a jigsaw, miter saw, and nail gun—much to my husband’s delight. Painting the tile was also something I had never done before, and I couldn’t be happier with the results! Every nook and cranny of the room was changed by my own two hands, and I find myself loving laundry day now.

Out with the old …

4. What’s your favorite trend right now?

Plants! Though I have suffered from Black Thumb for as long as I can remember, there is nothing more beautifully simple than fresh greenery in the home. Plants are a wonderful addition to any design aesthetic, and I love seeing them in so many houses lately!


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